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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
About WAM
WAM is a sponsorship marketing agency providing services to corporations and sponsorable properties across North America and internationally. In Canada WAM is incorporated as Wakeham & Associates Marketing Inc., and in the USA as Sponsorship Marketing Group, LLC.
Launched in 1999, WAM was created to bring strategic insight, structured planning and creative solutions into the sponsorship process. In essence, to deliver both efficient and effective results to our clients.
Our knowledge and understanding of sponsorship provides measurable results for our clients!
We believe that successful corporate alliances must be beneficial to both the property and the sponsor. We do not approach a corporation with a sponsorship or venue naming opportunity unless we truly feel that the association will reinforce the company’s brand positioning and help to meet its business objectives. Likewise, we will not expect a property to accept a sponsor unless it is an appropriate brand-fit, and unless the sponsor is willing to allocate resources to the ongoing success of the relationship.
WAM has worked with many of the world’s most prestigious properties and blue chip corporations. With representatives in Canada and in the United States and affiliates around the world, we are well positioned to service the international needs of our clients.
Our areas of focus include:
- • Consulting (for corporations and sponsorable properties)
- • Property Representation