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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham & Associates Marketing, Inc.
Confirms Naming Rights Sponsorship Agreement For Exhibition Place, Toronto
Direct Energy Centre o be Re-Named
Toronto, ON – Wakeham & Associates Marketing, Inc. (WAM) is pleased to announce that it has concluded a naming rights sponsorship agreement on behalf of Toronto’s Exhibition Place with Enercare Inc. This fully-integrated marketing alliance includes the naming rights for the Direct Energy Centre, which will be re-named Enercare Centre. This agreement will be effective through May 31, 2026.
“We are pleased to announce that our facility will be referred to as Enercare Centre, effective immediately,” said Exhibition Place Chair Mark Grimes. “This relationship with Enercare Inc. is vital in maintaining our status as North America’s best exhibition and convention centre.”
Dianne Young, CEO of Exhibition Place said, “We are proud to partner with Enercare Inc., a highly-respected Canadian company with its head office in Toronto. They share our strong community focus and our mandate for environmental conservation and preservation.”
John Macdonald, CEO of Enercare Inc., said, “We are pleased to become the naming rights partner for Enercare Centre at Exhibition Place. The opportunity is unique and offers some highly compelling benefits that will enhance our business. We look forward to working with the team at Exhibition Place as we move to the next stage of activating the sponsorship relationship”.
Hugh Wakeham, President of Wakeham & Associates Marketing Inc. said, “We are pleased to be the sponsorship agency of record for Exhibition Place, and we are proud to have brokered a mutually-beneficial relationship between them and Enercare. Their shared commitment to community and to environmentally-conscious initiatives makes them a perfect match. We believe strongly in the future of Exhibition Place and the assets it can offer to sponsors. We look forward to working with them in delivering exceptional value to Enercare”.
Wakeham & Associates is currently seeking additional corporate partners for Exhibition Place in a number of industry categories. Details of these opportunities can be obtained by contacting Hugh Wakeham at 760-832-7563, or at sponsorshipmarketinggroup@gmail.com.
About Direct Energy Centre and Exhibition Place
Direct Energy Centre is an award-winning exhibition and convention centre which plays host to over 180 exhibitions, meetings, conventions and special events each year; featuring prominent shows such as the Toronto International Boat Show, The National Home Show and Canadian National Exhibition. The facility is owned by the City of Toronto, and governed by The Board of Governors of Exhibition Place.
Owned by the City of Toronto, the 192-acre Exhibition Place is Canada’s largest urban park and attracts more than 5.3 million visitors annually. Exhibition Place hosts in excess of 300 trade and consumer shows plus special events every year.
About Enercare Inc.
Enercare is publicly traded on the Toronto Stock Exchange and currently have an investment grade credit rating. They are a respected Canadian company with their head office in Toronto. The purchase of Direct Energy's Ontario home services business by Enercare Home and Commercial Services Limited Partnership (“Enercare Home Services”) created a single Canadian company, Enercare Home Services. Enercare Home Services and Enercare Solutions together are one of Canada’s largest home and commercial services companies with more than 900 employees. The business enterprise provides water heaters, furnaces, air conditioners and other HVAC rental products, protection plans and related services to approximately 1.1 million customers. Another subsidiary, Enercare Connections Inc., is a leading sub-meter provider offering sub-metering and remote measurement of electricity, heat and water in multi-unit condominium complexes and apartment buildings in Ontario, Alberta and elsewhere in Canada.
About Wakeham & Associates Marketing, Inc.
Wakeham & Associates Marketing, Inc. (WAM) is a Toronto-based company that provides sponsorship marketing services to corporations and selected properties across North America. Its focus is on providing valuation services and securing naming rights partners for public assembly venues such as convention centres, arenas, and performing arts centres.
Ontario Track Record - In recent years, WAM has been successful in securing naming rights for a number of convention centres in Ontario including Allstream Centre, Toronto; Direct Energy Centre, Toronto; Scotiabank Centre, Niagara Falls; and Shaw Centre, Ottawa. Other naming rights agreements concluded in Ontario include Sony Centre for the Performing Arts, Toronto; Panasonic Theatre, Toronto; Canon Theatre, Toronto; and K-ROCK Centre, Kingston.
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For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca