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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham & Associates Marketing, Inc. Wins Contract with Canada’s Walk of Fame to Establish a Strategic Plan and Sponsorship Valuation
Toronto, ON – Wakeham & Associates Marketing, Inc. (WAM) is pleased to announce that it has reached a sponsorship consulting agreement with Canada’s Walk of Fame. WAM will be responsible for establishing a strategic plan and sponsorship valuation for all year-round programming as well as the annual event broadcast on Global TV.
Melanie Hurley, Executive Director, said, “We are proud to partner with Wakeham & Associates Marketing, Inc., a highly-respected Canadian agency, with its head office in Toronto. They share our strong belief in the importance of celebrating Canadian culture and its value to corporate partners”.
Hugh Wakeham, President of Wakeham & Associates Marketing Inc. said, “We are pleased to be the sponsorship agency for Canada’s Walk of Fame and look forward to helping them to maximize the commercial potential of their exciting programming”.
About Canada’s Walk of Fame
Established in 1998, Canada’s Walk of Fame celebrates Canadians who have excelled in their respective fields, and who inspire the next generation. It consists of a series of maple leaf-like stars embedded in 13 designated blocks' worth of sidewalks in Toronto, located in front of Roy Thomson Hall, The Princess of Wales Theatre, and The Royal Alexandra Theatre on King Street as well as Simcoe Street.
In addition, it includes a festival featuring some of Canada’s most popular and iconic performers, as well as emerging artists from across the country. The annual celebration culminates in a televised special that celebrates the achievements of Canada’s finest stars.
To date, Canada’s Walk of Fame has 161 inductees, each immortalized with their names forever cemented into the sidewalks of Toronto’s Entertainment District.
About Wakeham & Associates Marketing, Inc.:
Wakeham & Associates Marketing, Inc. (WAM) is a Toronto-based company that provides sponsorship marketing services to corporations and selected properties across North America. Its focus is on providing strategic sponsorship planning and valuation services for public assembly venues as well as events and programs across the arts, sports and tourism sectors.
For further information, please contact:
Hugh Wakeham
Wakeham & Associates Marketing Inc.
T: 760-832-7563
C: 760-992-4884
E: sponsorshipmarketinggroup@gmail.com
W: www.wam.ca