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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham + Associates Marketing, Inc.
Wins Sponsorship Marketing Consulting Contract with
Powerade Centre, Brampton, ON
August 1, 2017 - Palm Springs, CA – Wakeham + Associates Marketing, Inc. (WAM) is pleased to announce that it has reached a sponsorship consulting agreement with the Powerade Centre in Brampton, ON. WAM will be responsible for establishing a strategic plan and sponsorship valuation for the naming rights associated with the facility, and conduct a naming rights sales campaign.
Hugh Wakeham, President of Wakeham + Associates Marketing, Inc. said, “We are pleased to be the sponsorship agency for the Powerade Centre and look forward to helping them to maximize the commercial potential of their exciting programming and facility. The Powerade Centre serves the Greater Toronto Area and is one of Canada’s most utilized sports and entertainment facilities with 1.2 million annual visitors”.
About Powerade Centre
One of the busiest multi-sport and entertainment facilities in Canada, the Powerade Centre serves the Greater Toronto Area (GTA) for recreational ice sports, baseball, rugby, Kabbadi, paintball, and ball hockey. It also hosts professional hockey, and spectator concerts and events of all kinds. Located in Brampton, ON, the Powerade Centre has over 1.2 million visitors per year. The facility has four ice rinks including one spectator arena and three community arenas. The Spectator Arena has seating for over 5,000 and flexible floor space to accommodate nearly any event imaginable. It has been host to musical acts, sporting events, trade shows and more. It has hosted the Memorial Cup, Russell Peters, Weezer, and other world class musical and sporting events. It is also the home to the most exciting, entertaining and important South East Asian Programming in the entire region such as Diwali Mela and Teeyan Da Mela, as well as numerous concerts such as those by Asha Bhosle and Diljit Dosanjh. The Beast Hockey Team is featured at the spectator arena, and the team offers the most exciting, entertaining pro-hockey in the region. The only ECHL team in Canada, the Brampton Beast attracts large, noisy crowds. The community rinks are constantly buzzing with participants and spectators of all demographics. Massive hockey organizations such as True North Hockey (second largest adult hockey league in the GTA), Brampton Minor Hockey (second largest youth hockey organization in Canada), and other youth hockey leagues call the Centre’s community rinks home. Powerade Centre has significant exposure with signs on Highway 410 generating 71 million impressions annually, and signs on Highway 407 generating 39 million impressions per year.
About Brampton
Brampton is located in the Greater Toronto Area and the seat of Peel Region. The city has a population of 593,638 as of the Canada 2016 Census. Brampton is Canada's ninth-most populous municipality and the third most populous city in the Greater Golden Horseshoe Region, behind Toronto and Mississauga. Demographics of Brampton reflect the multicultural nature of the region, with 67% of the population being a visible minority. Over 39% of the population is South Asian. Young families make up the bulk of households.