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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
WAKEHAM & ASSOCIATES MARKETING, INC.
ANNOUNCES NEW NAMING RIGHTS AGREEMENT FOR
THE ALLSTREAM CENTRE
AT EXHIBITION PLACE
BEANFIELD CENTRE
Toronto, ON, January 10, 2017 – Effective March 1, 2017, Council of the City of Toronto has approved a multi-year sponsorship agreement between Exhibition Place and Beanfield Metroconnect for the title sponsorship of the conference venue to be called Beanfield Centre (formerly Allstream Centre).
The ten-year agreement includes title sponsorship of the centre, creation of a new logo, venue telecommunication services, building and exterior signage. Details of the arrangement and the Beanfield Centre’s re-branding launch will be made public in March 2017. Hugh Wakeham of Wakeham & Associates Marketing, Inc. represented Exhibition Place and the City of Toronto in selling the naming rights.
“We are exceptionally pleased to be entering into this long-term partnership with Beanfield Metroconnect, an innovative Canadian telecommunications company with roots in our own Liberty Village neighbourhood. Beanfield Centre will offer complimentary WiFi – powered by Beanfield, and be a showcase for innovation for the conventions and business meetings” said Exhibition Place Chair Mark Grimes.
Chris Amendola, President of Beanfield Metroconnect said, “At Beanfield, we pride ourselves on being local and servicing those in our community. Having provided telecommunication services to Exhibition Place for nearly a decade, we are thrilled to partner with our neighbours at this award-winning, eco-friendly venue. The centre hosts visitors from around the world to inspire technological innovation and we look forward to turning it into one of the most connected event spaces in Canada.”