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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Sponsorship Marketing Group, LLC Wins Sponsorship Marketing Consulting Contract with Museum of Latin American Art, Long Beach, CA
April 15, 2018 - Palm Springs, CA – Sponsorship Marketing Group, LLC (WAM) is pleased to announce that it has reached a sponsorship consulting agreement with the Museum of Latin American Art (MOLAA) to establish a strategic plan and valuation of the various sponsorship opportunities and naming rights associated with the facility and its programs.
Hugh Wakeham, President of Sponsorship Marketing Group, LLC said, “We are pleased to be the sponsorship agency for the Museum of Latin American Art in Long Beach, and look forward to helping them to maximize the commercial potential of their exciting programming and facility”.
About MOLAA
The Museum of Latin American Art (MOLAA) was founded in 1996 in Long Beach, California and serves the greater Los Angeles area. MOLAA is the only museum in the United States dedicated to modern and contemporary Latin American and Latino art. Since its inception, MOLAA has doubled its size and added a 15,000 sq. ft. sculpture garden. Its permanent collection now numbers over 1,600 works of art.
The Museum is located in the city’s rapidly developing East Village Arts District. Between 1913 and 1918 the site that the Museum now occupies was home to the Balboa Amusement Producing Company, then the World’s most productive and innovative silent film studio. Before there was a Hollywood, Balboa was the king of the silver screen, producing as much as 20,000 feet of negative film a week.
The building that was renovated and became MOLAA’s Balboa Events Center may have been part of the old Balboa film studios. MOLAA’s exhibition galleries, administrative offices and store are housed in what was once a roller skating rink known as the Hippodrome. Built in the late 1920s, after the film studios were gone, the Hippodrome was a haven for skaters for four decades. The building then served as a senior health center for fifteen years. The high vaulted ceilings and beautiful wooden floors were perfectly suited for the Hippodrome's final metamorphosis into the Museum of Latin American Art.
About Long Beach, CA
Long Beach is a city on the Pacific Coast of the United States, within the Greater Los Angeles area of Southern California. As of 2010, its population was 462,257. It is the 36th most populous city in the United States and the 7th most populous in California. Long Beach is the second-largest city in the Los Angeles metropolitan area and the third largest in Southern California behind Los Angeles and San Diego. Long Beach is a charter city.
About Sponsorship Marketing Group, LLC
Sponsorship Marketing Group, LLC is a Toronto-based company that provides sponsorship marketing services to corporations and selected properties across North America. Its focus is on providing strategic sponsorship planning and valuation services and naming rights sales for public assembly venues.