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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
SPONSORSHIP MARKETING GROUP, LLC SELECTED AS GLOBAL SPONSORSHIP AGENCY OF RECORD FOR MAJOR ATTRACTIONS IN CHINA
Sponsorship Partners to be Sourced for: The Forbidden City Palace Museum, Beijing; The National Museum, Beijing; andThe IMAX Theatre and Museum, Kunming Institute of Zoology, Chinese Academy of Sciences, Kunming City.
February 17, 2006
Toronto – Sponsorship Marketing Group, LLC along with its Canadian subsidiary, Wakeham & Associates Marketing, Inc. (WAM) is pleased to announce that it has been selected to be the exclusive global sponsorship agency of record for three of China’s premiere cultural attractions: The Forbidden City Palace Museum, Beijing; The National Museum, Beijing; and The IMAX Theatre and Museum, Kunming Institute of Zoology, Chinese Academy of Sciences, Kunming City.
Don Lessem, CEO of Dino Don Inc., agents for the Ministry of Culture of the Chinese Government said, “We are pleased to be working with Sponsorship Marketing Group in seeking sponsors for these internationally-significant cultural venues. They have helped us to define the objectives of the sponsorship campaign, and developed a highly-effective strategy for packaging the various assets at the three venues”.
Hugh Wakeham, President of Sponsorship Marketing Group, LLC and its Canadian subsidiary, Wakeham & Associates Marketing Inc., said, “We are pleased to be the sponsorship agency of record for The Forbidden City Palace Museum, The National Museum and the IMAX Theatre and Zoology Museum in China. We are thrilled that the Chinese government has entrusted us with establishing the corporate alliances for such prestige cultural properties. We think that these venues can offer corporate sponsors exceptional marketing platforms for reaching the Chinese public and tourists alike – particularly in light of the exposure that can be created during 2008 when the attention of the world will be on Beijing”. Wakeham went on to say, “China is a booming market with an increasingly affluent population. Partnering with institutions that are held in such high esteem with the Chinese public will permit corporations to make a powerful statement about their support for the Chinese people and their culture. We believe strongly in the value of the venues and the assets they can offer to sponsors”.
Sponsorship Marketing Group is currently seeking corporate partners in a number of industry categories, including credit card, airline, imaging, financial, automotive, consumer electronics, and telecommunications among others. Details of these opportunities can be obtained by contacting Hugh Wakeham at 416-593-0040 x 235, or at info@wam.ca.
About the The Forbidden City Palace Museum, Beijing
This awe-inspiring architectural relic once served as the Imperial Palace to both the Ming (1368-1644) and the Qing (1644-1911) dynasties. Covering 7 million square meters of Old Beijing, this moat-surrounded walled city-within-a-city reveals the rich and complex history and culture of China through its 9,999 palaces and halls and extensive collections. Named a UNESCO World Heritage Site in 1987, and with an average annual visitation of 6-8 million people, Palace Museum is one of the top tourist sites in China, and the world.
About the National Museum, Beijing
The National Museum is China's most important cultural institution. Neighboring the Forbidden City, and opposite the Great Hall of People in Tiananmen Square, The National Museum draws an estimated 2 million plus visitors annually. A merger of the National History Museum (1912) and the Revolutionary Museum (1959), The National Museum possesses a vast and unique collection of historical and cultural artifacts.
About The IMAX Theatre and Museum,
Kunming Institute of Zoology, Chinese Academy of Sciences, Kunming City
Kunming, the city of eternal spring, and the capital city of Yunnan Province in Southern China, is the leading tourist destination for Chinese - welcoming an estimated 4 million visitors annually. Kunming's temperate climate, its landscape rich in biodiversity, and its unique location at the crossroads of multiple cultures, attract a growing number of national and international tourists each year.
Founded in 1959, the Kunming Institute of Zoology of the Chinese Academy of Sciences was the first zoological museum in China, and is the only natural history museum in southwestern China. Boasting the largest mammal collection in China and Southeast Asia, the Institute's special collections include the Panda, the Asian Elephant, the Snub-nosed Monkey, the Tiger, and the Lufeng Dinosaur.
A highly reputed research institute with a staff of 300 and 200 graduate students pursuing graduate degrees, The Kunming Institute also enjoys long-standing relationships with a host of internationally acclaimed scientific institutions, including the California Academy of Natural Sciences in San Francisco, The Field Museum in Chicago, Osaga Natural History Museum in Japan, and Basel Natural History Museum in Switzerland.
The Kunming Institute of Zoology draws not only from the region's huge tourist influx but its 67 million residents. The Institute also works with the Kunming Education Bureau to facilitate annual visitation by 200,000 middle and high school students and partners with the biology and science departments of Yunnan University, Yunnan Normal University, Agriculture University, and Forest University.
About Dino Don, Inc.
"Dino Don" Lessem is a world-renowned expert on natural history and museum exhibits. Mr. Lessem was the consultant to Steven Spielberg for Jurassic Park, is the author of more than 30 books, a host and writer for The Discovery Channel and public television programs, as well as a consultant to the Walt Disney Corporation and Universal Studios. He is the creator of the world's largest and most popular natural science exhibits and a Knight Fellow at MIT University. Mr. Lessem is also the co-founder of the two largest foundations for paleontology, The Dinosaur Society, and the more recent Jurassic Foundation, raising millions of dollars for international science research. Mr. Lessem's exhibitions have toured Asia, Europe, and North America, and he has consulted the leading institutions in China, Korea, and Japan.
About Sponsorship Marketing Group, LLC
With offices in Toronto, New York and southern California, Sponsorship Marketing Group, LLC provides sponsorship marketing services to corporations and selected properties across North America and internationally. Wakeham & Associates Marketing, Inc. of Toronto is a subsidiary is of Sponsorship Marketing Group, LLC of California.