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SPONSORSHIP MARKETING GROUP, LLC ANNOUNCES SPONSORSHIP AGREEMENT BETWEEN WASHINGTON MUTUAL BANK AND THE APOLLO THEATER IN HARLEM, NY

January 28, 2008

HARLEM, NY – Sponsorship Marketing Group, LLC is pleased to announce a sponsorship agreement between Washington Mutual Bank (WaMu) and the historic Apollo Theater in Harlem, New York. Washington Mutual Bank will become the title sponsor of WaMu’s Apollo Amateur Night at the Apollo. These weekly events showcase new talent at the Apollo, in keeping with its long-standing tradition. WaMu is the first title sponsor of Amateur Night in its 74-year history.

About the Apollo Theater
The Apollo Theater is where legends such as Ella Fitzgerald, Billie Holiday, Marvin Gaye, Michael Jackson, Lauryn Hill and many others got their start. It continues to create legends today with presentations of such new talent as Johnny Legend, India Arie, Fantasia, and more.
The theater is undergoing a major renaissance. Phase 1 of a $65 million renovation of the building has been completed. Exciting new programming and marketing initiatives have been launched. The Apollo Theater is an entertainment brand with incredible momentum, and significant relevance throughout the New York region, across the country and internationally.

A number of programming-related sponsorships are currently available, as well as broader institutional relationships. Sponsors receive a customized set of benefits, tailored to suit their needs. These can include:

• Brand Awareness – exposure in advertising and marketing materials, website, and on-site signage
• Consumer Intercept – more than just a lobby display, an entire brand experience can be created on-site
• Client Hosting – unique and exclusive hospitality programs for key clients
• Promotional Rights – tie ins with theater promotions, as well as cross-promotions with other sponsors
• Data Base – access the venue’s database, and/or build a database through on-site promotion and data capture