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Sponsorship Marketing Group, LLC Selected by Alberta, Canada to Maximize Tourism Promotions and Partnerships In Southern California

Anaheim, CA,

March 8, 2010 - Sponsorship Marketing Group, LLC (WAM) today announced that it has been selected by Travel Alberta to become its in-market representative in Southern California to promote travel to Alberta. As the centerpiece of the program, WAM will work with the Anaheim Ducks and the Honda Center to leverage sponsorship of the team and arena by Alberta. Other promotional partnerships will be established in Southern California by WAM to further raise the profile of Alberta as a travel destination.

WAM was selected for this assignment based on extensive related experience in working with tourism organizations across Canada, its familiarity with Alberta's tourism attractions, and for its in-depth experience in managing sponsorship and promotion campaigns in the Southern California market.

"We will focus on consumer promotions in Southern California which invite people to learn more about the magnificent scenery of Banff, Lake Louise and Jasper in the Rocky Mountains, as well as events and attractions in the exciting cities of Calgary, Edmonton and beyond," said Hugh Wakeham, President of WAM. "Only a 3-hour direct flight from LAX, Alberta offers Southern Californians an exciting and accessible destination that is extraordinary. Our promotions will offer prizes of travel to Alberta and will include unique experiences ranging from Anaheim Ducks Fan Packages to wilderness adventures, spa packages, the world-famous Calgary Stampede, the Edmonton Indy race, and more. We invite interested promotional partners to contact us to explore opportunities for collaboration", he said.

About Sponsorship Marketing Group, LLC:
With offices in Southern California and Toronto, Ontario, Sponsorship Marketing Group, LLC (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of properties in the tourism, sport, and entertainment sectors, as well as the sale of venue naming rights for arenas, convention centers, performing arts centers and more. Sponsorship Marketing Group, LLC is affiliated with Wakeham & Associates Marketing, Inc. of Canada. Information about WAM can be found on their website at www.wam.ca.

For further information contact:
Hugh Wakeham
T: 760-832-7563
E: hugh@wam.ca