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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Sponsorship Marketing Group, LLC
Selected by Alberta, Canada to Produce
Explore Alberta at LA Live
Los Angeles, CA, February 21, 2013 – Sponsorship Marketing Group, LLC (WAM) today announced that it has been selected by Travel Alberta to produce a day-long festival entitled Explore Alberta, to take place on Nokia Plaza at LA Live on March 9, 2013.
The event is an activation of the sponsorship of the LA Kings and LA Live by Travel Alberta, and is designed to engage consumers in unique ways that promote travel to Alberta. The event will showcase the types of experiences that people can have when they visit Alberta – including golfing and mountain climbing in the Rocky Mountains; fly fishing and canoeing; and experiencing the Calgary Stampede and the festivals of Edmonton – known as ‘Festival City’. Live performances will be presented by Alberta musicians Jason Greeley, Gold and Booming Tree. Western line-dancing demonstrations will be offered by Got Country Productions.
WAM was selected for this assignment based on extensive related experience in organizing similar events for Travel Alberta in the past, along with extensive sponsorship activation programs conducted across Canada and the US.
“We will focus on inviting people to learn more about the magnificent scenery of Alberta’s Rocky Mountains, the Badlands and its dinosaur fossils, as well as events and attractions in the exciting cities of Calgary and Edmonton,” said Hugh Wakeham, President of WAM. “Only a 3-hour direct flight from LAX, Alberta offers Southern Californians an exciting and accessible destination that is extraordinary. Our promotions will feature unique Alberta experiences”, he said.
About Sponsorship Marketing Group, LLC:
With offices in Southern California, Sponsorship Marketing Group, LLC (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of properties in the tourism, sport, and entertainment sectors, as well as the sale of venue naming rights for arenas, convention centers, performing arts centers and more. Sponsorship Marketing Group, LLC is affiliated with Wakeham & Associates Marketing, Inc. of Canada.
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For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca