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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham & Associates Marketing, Inc. Secures Naming Rights Agreement for Ottawa Convention Centre
Toronto, ON, October 16, 2014 – Wakeham & Associates Marketing, Inc. today announced that the Ottawa Convention Centre (OCC) Board of Directors has approved a ten-year naming rights sponsorship agreement for the facility with Shaw Communications Inc. Located in Ottawa, Ontario, Canada, the Centre will be named Shaw Centre.
Wakeham & Associates Marketing, Inc. represented the Ottawa Convention Centre in selling the naming rights and other sponsorship opportunities. WAM was selected for this assignment based on extensive related experience securing naming rights for convention centres and other public assembly venues across Canada and the US.
Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. said, “…we are proud to be the sponsorship and naming rights agency for such a prestigious facility as the Ottawa Convention Centre, and pleased to secure Shaw as its naming rights partner. An iconic Canadian company, Shaw is the ideal partner for the Centre, and a perfect fit with the convention centre’s brand.”
“This exciting relationship will help position the Shaw Centre and our city for continued growth in the lucrative national and international meetings and conventions marketplace,” said Centre Chair Marc Seaman. “Over the coming decade, the Shaw Centre will leverage the strength of one of Canada’s leading brands and media organizations to enhance and increase its profile and standing as a world class convention facility.”
“We are privileged to work with this world-class and award-winning facility, and are eager to showcase the Shaw brand to hundreds of thousands of local, national and international visitors that come to the Shaw Centre every year,” said Brad Shaw, Chief Executive Officer, Shaw Communications. “The Shaw Centre reflects our commitment to strengthening our presence with our customers, communities, regulatory and government stakeholders in the nation’s capital. We are honoured to be a partner of one of the world’s greatest convention venues.”
“We are delighted to partner with Shaw Communications and we look forward to working with them,” said Centre President and CEO Patrick Kelly. “Over the coming weeks, we will be executing a comprehensive plan to communicate with clients, stakeholders and suppliers across multiple channels to ensure broad awareness of the name change in support of our strategic growth initiatives in Canadian and international markets.”
Wakeham & Associates Marketing, Inc. 720 King Street West, Suite 102, Toronto, ON M5V 3S5 T: 760-832-7563 E: sponsorshipmarketinggroup@gmail.com W: www.wam.ca
This agreement will allow the Shaw Centre to elevate its existing profile and standing as one of Canada’s premier national and international convention facilities by leveraging Shaw’s strength as a leading Internet and content-experience company.
The partnership will provide Shaw with the opportunity to showcase its leading media brands, products, and services to guests from Canada and abroad. Notably, visitors to the Shaw Centre will enjoy seamless access to Shaw Go WiFi – Shaw’s carrier-grade wifi network – throughout the building with complimentary access available to all guests in recognized gathering areas.
In the coming months, the Shaw brand will be visible on new interior and exterior signage and across all communications platforms.
The Shaw Centre will continue to use ‘Canada’s Meeting Place’ as its descriptor, and will continue to partner closely with Ottawa Tourism in all domestic and international marketing efforts to ensure the Centre is positioned as the premier meeting venue in Canada’s Capital.
About Shaw Centre
A bold, modern design, bright naturally-lit interior with magnificent views, the Shaw Centre offers an unparalleled, environmentally-responsible setting for Ottawa conventions, conferences, meetings and exhibits – large and small. Its 100 ft. / 31 m. high sweeping window façade faces the Rideau Canal UNESCO World Heritage Site and Parliament Hill. The LEED Gold certified facility was runner-up for the title of World’s Best Convention Centre, an award handed out on July 1 by the International Association of Congress Centres (AIPC). The Ottawa Convention Centre is an agency of the Government of Ontario.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.2 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.
About Wakeham & Associates Marketing, Inc.
With offices in Toronto and Southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and property rights-holders across North America and internationally. WAM specializes in the valuation, packaging and sale of venue naming rights, and has been responsible for securing naming rights agreements for arenas, convention centers, performing arts centers and more. Information about WAM can be found on their website at www.wam.ca. - 30 -
For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca