WAM was retained as Sponsorship Agency of Record, by Canadian Imperial Bank of Commerce (CIBC), Sponsorship Marketing Department, from 2002 through 2005. WAM’s mandate was to align the sponsorship programs of all business segments to the overall corporate brand strategy. Our role was to develop and execute a sponsorship plan including property acquisition; leveraging new and existing properties with programs designed to generate maximum ROI; and measuring the success of each program.