Program # 2:

CIBC VISA Promotional Program

WAM was responsible for the creation, development, implementation and management of a number of programs for CIBC VISA Card Products, including:

• • Created an advance purchase program for CIBC VISA card holders for the 2005 Cirque du Soleil show “Corteo” in Toronto, Montreal and Quebec City. Over 1,800,000 inserts for CIBC VISA statements were distributed throughout the Toronto, Montreal and Quebec City markets.
  • An e-card was distributed to exclusive CIBC VISA card holders with an online button through which they could purchase advanced tickets.
  • In-branch posters and an on-line promotion for CIBC Run for the Cure, whereby CIBC made a donation to the Canadian Breast Cancer Foundation for every CIBC VISA donation made by the public on-line.
  • Created entertainment-based point-redemption offers for CIBC Aventura card holders. Developed relationships with many organizations including the Broadway productions, Hairspray and Mamma Mia!

Results:

• • Increased online ticket sales on CIBC VISA cards for all Cirque du Soleil 2005 performances, exceeding the allotted tickets on reserve.
  • Exposed clients to online donation service, therefore increasing CIBC Run for the Cure donations.
  • The CIBC Aventura card entertainment offerings were received enthusiastically by cardholders.