Sponsorship Marketing Process

WAM’s sponsorship marketing process focuses on the business objectives of our client, ensuring the most efficient allocation of budgets, the most creative approach to activation, and effective measurement of results.

Client
Objectives

Research

Evaluation

Client
Insights

Property
Selection

Creative
Leveraging

ROI

Measurement

• Identify and understand the client's objectives in order of priority
• Focus the sponsorship marketing process and strategy around primary objectives