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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham + Associates Marketing, Inc. Wins Sponsorship Marketing Consulting Contract with Thunder Bay Community Auditorium, Thunder Bay, ON
March 1, 2018 - Palm Springs, CA – Wakeham + Associates Marketing, Inc. (WAM) is pleased to announce that it has reached a sponsorship consulting agreement with the Thunder Bay Community Auditorium in Thunder Bay, ON. WAM will be responsible for establishing a strategic plan and sponsorship valuation for the naming rights associated with the facility.
Hugh Wakeham, President of Wakeham + Associates Marketing, Inc. said, “We are pleased to be the sponsorship agency for the Thunder Bay Community Auditorium and look forward to helping them to maximize the commercial potential of their exciting programming and facility."
About the Thunder Bay Community Auditorium
The Thunder Bay Community Auditorium is an impressive 1,500-seat performing arts centre. Since opening in 1985, the TBCA has been host to countless events and millions of patrons. Considered to be one of the finest concert halls in North America, the Community Auditorium offers some of the best acoustics in the world. The architects and designers created a warm and intimate environment that is both technologically advanced and versatile. The concert ceiling canopy may be raised or lowered, the orchestra pit lifts may be used to extend the stage into the audience chamber, lowered to accommodate additional seats, or dropped down to create an orchestra or dance pit. Fourteen large rolling panels may be used to create an orchestra shell, and larger banners and draperies covering the inner walls can be moved and adjusted to soften or liven the sound.
In addition to these theatre configurations and acoustic variables, the TBCA maintains state-of-the-art sound, lighting and theatre systems equipment to fulfill the range of requirements large touring companies and local performers alike.
About Thunder Bay, ON
Thunder Bay is the seat of Thunder Bay District, Ontario, Canada. It is the most populous municipality in Northwestern Ontario with a population of 107,909 as of the Canada 2016 Census, and the second most populous in Northern Ontario after Greater Sudbury. Located on Lake Superior, the census metropolitan area of Thunder Bay has a population of 121,621, and consists of the city of Thunder Bay, the municipalities of Oliver Paipoonge and Neebing, the townships of Shuniah, Conmee, O'Connor, and Gillies, and the Fort William First Nation.
About Wakeham + Associates Marketing, Inc.
Wakeham + Associates Marketing, Inc. is a Toronto-based company that provides sponsorship marketing services to corporations and selected properties across North America. Its focus is on providing strategic sponsorship planning and valuation services and naming rights sales for public assembly venues.