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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
DISNEY THEATRICAL ENTERTAINMENT SELECTS WAKEHAM & ASSOCIATES MARKETING INC. FOR NORTH AMERICAN SPONSORSHIP CAMPAIGN
October 1, 2004
Toronto – Wakeham & Associates Marketing Inc. (WAM) is pleased to announce that Disney Theatrical Entertainment has selected WAM to manage sponsorship campaigns for all of its Broadway engagements as well as its touring productions across North America.
Disney Theatrical Productions was established in 1994, and currently has 14 productions playing worldwide:
- The Lion King productions seen by over 20 million people worldwide
- Beauty And The Beast seen by over 24 million people in 100 cities
- Elton John and Tim Rice’s Aida seen by over 5 million people worldwide
New productions in development include:
- On The Record – a new touring musical which celebrates the most beloved songs in the Disney catalogue. It premieres October 2004 in Cleveland, and will have a 40-city limited engagement tour.
- Mary Poppins – A co-production of Disney Theatrical Productions & Cameron Mackintosh, Ltd., this new production is based on the stories of P.L. Travers and the 1964 Walt Disney film. It had its world premiere in Bristol, UK September 2004, and will have its London West End premiere in December 2004. Its Broadway opening is slated for 2006.
- Tarzan – A musical stage adaptation of Edgar Rice Burroughs classic story with a score by Phil Collins and a book by David Henry Hwang. Its Broadway opening is slated for 2006.
About WAM:
With offices in Toronto and Los Angeles, WAM provides sponsorship marketing services to corporations and selected properties across North America. Services include conducting sponsorship audits; developing sponsorship strategies designed to reinforce brand positioning and maximize marketing value; evaluating sponsorship proposals and making recommendations; providing sponsorship property valuation services; developing sponsorship solicitation materials; conducting sponsorship sales campaigns; leveraging marketing opportunities through sponsorship relationships; and managing sponsorship programs.
Those wishing to receive information regarding sponsorship opportunities with Disney Theatrical productions can contact Hugh Wakeham at 949-376-5510.