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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
WAKEHAM & ASSOCIATES MARKETING, INC. CONFIRMS NAME-IN-TITLE THEATRE AGREEMENT WITH PANASONIC CANADA INC. ON BEHALF OF CLEAR CHANNEL ENTERTAINMENT
January 18, 2005
Toronto – Wakeham & Associates Marketing, Inc. (WAM) is pleased to announce that it has concluded a new theatre naming agreement on behalf of Clear Channel Entertainment with Panasonic Canada Inc. The new venue will be called Panasonic Theatre.
The Panasonic Theatre is located at 651 Yonge Street, south of Bloor Street on the site of the former New Yorker Theatre. The theatre will open in June, 2005 with an open-ended engagement of the extraordinary Blue Man Group.
“We are thrilled to have a globally respected company such as Panasonic sponsor our newest Toronto theatre”, says Eric Joseph, SVP Sponsorship and Marketing of Clear Channel Entertainment). “Thanks to the efforts of the team at Wakeham & Associates Marketing, we have found the ideal partner for this project – a company that is known for creativity, innovation, and state-of-the-art technology – a perfect fit with Blue Man Group”.
“Supporting the new Panasonic Theatre showcases Panasonic Canada’s continued patronage of cultural and arts projects in Canada,” says Eddie Esaki, President, Panasonic Canada Inc. “We believe the new Panasonic Theatre will only enhance Toronto’s reputation as a premiere theatre destination.”
Sam Galet, WAM’s Vice President of Sales, was responsible for brokering the agreement. “Panasonic represents the cutting edge in terms of its products and marketing activities. The partnership of Panasonic, Clear Channel Entertainment and Blue Man Group represents a strategic collaboration that will provide exceptional value to each participant”, Galet stated. “This agreement, along with other pending naming rights agreements, positions WAM as one of the top agencies in North America for the sale of naming rights”.
“Clear Channel Entertainment”, states Hugh Wakeham, President of WAM, “has been a WAM client since 1999. Our recent focus has been on finding naming partners for CCE’s theatrical venues across North America. They own some of North America’s most prestigious properties, and present the very best live entertainment in the marketplace today. We look forward to securing other naming rights partners in the future for CCE theatres in key markets such as Baltimore, Washington DC, and Chicago”.
About Clear Channel Entertainment
Clear Channel Entertainment (CCE) is the world’s leading producer, presenter and promoter of all live entertainment. They currently own and/or operate more than 106 venues in North America and 28 in the UK.
About WAM:
Wakeham & Associates Marketing Inc. (WAM) is a division of Sponsorship Marketing Group, LLC. With offices in Toronto and Los Angeles, WAM provides sponsorship marketing services to corporations and selected properties across North America.
WAM specializes in securing naming rights partners for properties across North America. In Toronto, WAM was responsible for brokering the agreement between Clear Channel, Mirvish Productions and Canon for the re-naming of the historic Pantages Theatre as the Canon Theatre.
Those wishing to receive information regarding sponsorship opportunities can contact Hugh Wakeham at 949-376-5510 or Sam Galet at 416-593-0040.