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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
HUGH WAKEHAM TO BE FEATURED SPEAKER AT THE ANNUAL CONFERENCE OF THE INTERNATIONAL ASSOCIATION OF ASSEMBLY MANAGERS IN WASHINGTON DC
July 8, 2005
Toronto – Hugh Wakeham, President of Wakeham & Associates Marketing Inc. (WAM) will be a featured speaker at the upcoming Annual Conference of the International Association of Assembly Managers (IAAM) in Washington DC. Wakeham will be speaking on “The Intelligent Pursuit of Facility Sponsorships”, and will discuss innovative approaches to venue naming sponsorship.
“I am pleased to have been invited to participate as a speaker at the IAAM Conference, and to have the opportunity to discuss our recent work with Toronto’s Panasonic Theatre and Direct Energy Centre. I look forward to meeting executives from facilities around the world and sharing our sponsorship ideas with them”, said Wakeham.
The IAAM Conference will take place from July 15 – 19, 2005 at the Washington Convention Center in Washington DC.
About WAM:
With offices in Toronto and Los Angeles, WAM provides sponsorship marketing services to corporations and selected properties across North America. WAM is a division of Sponsorship Marketing Group, LLC. Information about the company is available at www.wam.ca.
About IAAM:
The International Association of Assembly Managers comprises leaders who represent a diverse industry—entertainment, sports, conventions, trade, hospitality and tourism. These leaders manage, or provide products and services to public assembly facilities like arenas, amphitheaters, auditoriums, convention centers/exhibit halls, performing arts venues, stadiums and university complexes.