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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
WAKEHAM & ASSOCIATES MARKETING, INC. ANNOUNCES RESULTS OF PROMOTIONAL FUNDRAISING CAMPAIGN WITH METRO INC. ON BEHALF OF TREES ONTARIO
December 1, 2008
Toronto, ON, – Wakeham & Associates Marketing, Inc. today announced the results of its recent fundraising promotion conducted with Metro Inc. on behalf of Trees Ontario. A cheque presentation ceremony occurred on November 27, 2008.
“We are pleased to be working with Trees Ontario to establish promotional fundraising and sponsorship alliances on their behalf”, said Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. “Metro is the first partnership that was created for Trees Ontario, and their one month in-store campaign exceeded expectations by raising over $132,000. Consumers were invited to make a donation of $2.00 at point of sale in a promotion entitled Thank A Tree. A portion of the proceeds from the sale of re-useable shopping bags during the promotional period was also contributed to Trees Ontario”.
“Metro Ontario Inc is proud to support environmental initiatives to help our environment grow stronger for the future. We want to be the best food retailer in the business and part of that is to be involved in our communities and give back,” said Serge Boulanger, VP marketing, Metro Inc. “With the partnership between Trees Ontario and Metro Ontario Inc, we can build on our legacy of supporting our communities and engage our customers and employees in a cause that is close to home- the environment.”
“Our research shows that environmental issues rank very high in importance for Ontarians,” said Michael G. Scott, President and CEO, Trees Ontario. “The issue of air quality and the need to plant more trees is in the hearts and minds of citizens. We are delighted to have Metro on board to help us realize our tree planting objectives.”
“We look forward to a continued relationship with Metro,” said Hugh Wakeham. “Other companies that are interested in establishing ‘green’ sponsorship or promotion partnerships are invited to contact us about opportunities in Ontario and across Canada. There is no better way to build consumer loyalty and incentivize sales than by supporting a cause for which consumers are passionate…and nothing is more important to Canadians than the environment. We can help you to build a green brand and achieve quantifiable results by partnering with Trees Ontario and their national network of tree planting agencies.”
About Trees Ontario
Trees Ontario, working with its partners, is the largest, not-for-profit tree planting partnership in North America. It is committed to the re-greening of Ontario through a range of tree planting activities. The goal of Trees Ontario is to restore the province’s tree planting capacity, especially throughout southern Ontario on private lands, by providing funding and planning support for its tree planting partners. These include local Conservation Authorities, Ontario Stewardship Councils, the provincial and municipal governments, and community volunteer groups.
This past spring Trees Ontario, with its partners, planted over 2.4 million trees. Its goal is to increase tree planting to 10 million trees every year by 2015. Visit the Trees Ontario website at www.treesontario.on.ca.
About Metro Inc.
With annual sales of nearly $11 billion and over 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Québec and Ontario, where it operates a network of close to 600 food stores under several banners including Metro, Metro Plus, Super C, A&P, Dominion, Loeb, and Food Basics, as well as over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics banners.
About Wakeham & Associates Marketing, Inc.
With offices in Toronto, New York and southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
T: 416-593-0040 x 235, or toll free at 866-593-0040 x 235
E: hugh@wam.ca