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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
WAKEHAM & ASSOCIATES MARKETING, INC. ANNOUNCES RENEWAL OF PROMOTIONAL FUNDRAISING CAMPAIGN WITH CANADIAN TIRE ON BEHALF OF TREES ONTARIO
December 8, 2008
Toronto, ON, December 8, 2008 – Wakeham & Associates Marketing, Inc. today announced that it has renewed a promotional fundraising campaign with Canadian Tire on behalf of Trees Ontario for 2009.
“We are pleased to be working with Trees Ontario to establish promotional fundraising and sponsorship alliances on their behalf”, said Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. “Canadian Tire conducted a very successful national campaign in October, 2008 whereby they made a donation of $2.00 to Trees Ontario with every sale of their new Blue Planet light bulbs. The program resulted in a $250,000 total contribution. Canadian Tire supported the program with a national TV and print campaign as well as point of sale materials. The program was the most successful fundraising promotion ever undertaken by Trees Ontario. A similar initiative will be undertaken by Canadian Tire with their Blue Planet brand products in April, 2009”.
“Canadian Tire is proud of its line of environmentally-conscious ‘Blue Planet’ products. We are pleased that we will be extending our relationship with Trees Ontario where we will be making a donation of $2.00 with the sale of selected Blue Planet products in April 2009”, said Stephen G. Wetmore, President & CEO of Canadian Tire. “In October our promotion raised enough funds to underwrite planting over 100,000 trees. We hope to be able to underwrite the planting of a similar number of trees in the spring”.
“Our research shows that environmental issues rank high in importance for Ontarians,” said Michael G. Scott, President and CEO, Trees Ontario. “The issue of air quality and the need to plant more trees is in the hearts and minds of citizens. We have been delighted to have Canadian Tire on board to help us realize tree planting objectives across the country.”
“Canadian Tire has set an example of committing to the reforestation needs of our country coast-to-coast. We invite other companies to follow their lead and join them in helping to fund more tree planting initiatives in 2009”, said Hugh Wakeham. “We can help you to build a green brand and achieve quantifiable results by partnering with Trees Ontario and their tree planting initiatives.”
About Trees Ontario
Trees Ontario, working with its partners, is the largest, not-for-profit tree planting partnership in North America. It is committed to the re-greening of Ontario through a range of tree planting activities.
The goal of Trees Ontario is to restore the province’s tree planting capacity, especially throughout southern Ontario on private lands, by providing funding and planning support for its tree planting partners. These include local Conservation Authorities, Ontario Stewardship Councils, the provincial and municipal governments, and community volunteer groups.
This past spring Trees Ontario, with its partners, planted over 2.4 million trees. Its goal is to increase tree planting to 10 million trees every year by 2015. Visit the Trees Ontario website at www.treesontario.on.ca.
About Canadian Tire Inc.
Canadian Tire and its Associate Dealers together form one of Canada's best-known and most successful retailers, with more than 455 stores from coast to coast. Canadian Tire offers customers a large selection of national and retail brands through three 'stores' under one roof - automotive parts, accessories and service; sports and leisure products; and home products. www.canadiantire.ca offers Canadians the opportunity to shop online and is among the country's top three busiest e-Commerce sites.
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto, New York and southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
T: 416-593-0040 x 235, or toll free at 866-593-0040 x 235
E: hugh@wam.ca