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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
WATERFRONT TORONTO Selects Wakeham & Associates Marketing, Inc. To Conduct Sponsorship Marketing Strategy
May 2, 2008
Toronto, ON, – Wakeham & Associates Marketing, Inc. (WAM) today announced that it has been selected by Waterfront Toronto to establish a sponsorship marketing and philanthropy strategy for its various development initiatives on Toronto’s waterfront. WAM was selected for this assignment based on extensive related experience in working with municipalities and their public facilities and development initiatives across the country.
Waterfront Toronto was established in 2001 by the Government of Canada, the Province of Ontario and the City of Toronto to lead and oversee the renewal of Toronto’s waterfront. Capital was received by the organization from all three levels of government, providing infrastructure funding for a wide range of revitalization projects throughout the site. WAM’s mandate is to establish a strategic plan for augmenting this funding through corporate sponsorship and philanthropic gifts.
About Waterfront Toronto:
The revitalization of Toronto's waterfront provides the city, the province and the country with an excellent opportunity to ensure that Toronto remains among the best places in the world to live, work and visit. Revitalization is a significant key to our future prosperity and Canada's much envied standard of living.
Following the release of the Toronto Waterfront Revitalization Task Force's report in March 2000, the Government of Canada, the Province of Ontario, and the City of Toronto jointly announced their support for the creation of Waterfront Toronto (formerly Toronto Waterfront Revitalization Corporation) to oversee and lead waterfront renewal.
The development of successful waterfront projects in other cities such as London, New York, and Barcelona, has shown that a separate corporation with a strong mandate to coordinate and oversee an integrated strategy is crucial to making waterfront revitalization a reality. Waterfront Toronto was formally established in the fall of 2001 and was up and running in February 2002.
Mission - To put Toronto at the forefront of global cities in the 21st century by transforming the waterfront into beautiful, sustainable new communities, parks and public spaces, fostering economic growth in knowledge-based, creative industries and ultimately: re-defining how the city, province and country are perceived by the world.
Vision - Working with the community and public and private sector partners, the Corporation will create waterfront parks, public spaces, cultural institutions and diverse and sustainable commercial and residential communities. We will strive to ensure that Toronto becomes the city where the world desires to live.
Governance - Waterfront Toronto is governed by a 12-member Board of Directors, including the chair, appointed by the federal and provincial governments and the City of Toronto. Corporate authorities and accountabilities are set out in Bill 151.
Overall Corporate Objectives - Develop accessible new waterfront communities that offer a high quality of life for residents and visitors alike; Attract innovative, knowledge-based industries to the Port Lands; Engage the community as an active partner in revitalization; Develop strategic partnerships to attract private sector investment
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto, Palm Springs and New York, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of venue naming rights, and has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.