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WAKEHAM & ASSOCIATES MARKETING, INC. ANNOUNCES FIVE NAMING RIGHTS AGREEMENTS CONCLUDED ON BEHALF OF THE CITY OF KINGSTON, ONTARIO KINGSTON MULTIPLEX TO BE NAMED INVISTA CENTRE
May 22, 2008
Toronto, ON, – Wakeham & Associates Marketing, Inc. today announced that it has concluded five naming rights agreements on behalf of the City of Kingston, Ontario. The agreements pertain to the City’s new Multiplex and Leisure Campus located at 1350 Gardiners Road in Kingston. The naming rights partners are as follows:
INVISTA (Canada) Company – naming partner for the overall Multiplex facility Ambassador Hotel – naming partner for a the 750-seat feature rink Swish Maintenance Limited – naming partner for a 300-seat community rinkRONA Kingston – naming partner for a 300-seat community rink and the multi-purpose lounge Kingston Whig-Standard - naming partner for a 300-seat community rink
“We were pleased to be selected by the City of Kingston to represent this exciting new project, and we are delighted to have successfully concluded naming rights agreements for all five available properties. This follows closely on the naming rights agreement we concluded for the City of Kingston with their recently-opened K-ROCK Centre”, said Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. “The agreements have been concluded with companies that have significant local presence in Kingston, and which are major employers in the City. Each partner is passionate about supporting the community amenities offered by the City of Kingston at this new venue”.
“The naming rights agreements were concluded by Wakeham & Associates Marketing, Inc. on our behalf. They developed the packages, conducted the valuations and took the property to each of the naming rights partners. We could not have done it without them”, said Barclay Mayhew of the City of Kingston.
“We are proud to have the INVISTA name attached to what we believe will become a focal point of family and community activity in eastern Ontario,” said INVISTA Kingston site manager, Peter Kraus. “This investment represents an opportunity for INVISTA to support the enrichment of our community by enabling our youth and our citizens to participate in enhanced recreational opportunities at the new INVISTA Centre.”
About The Kingston Multiplex
The new multiplex is a magnificent four-pad arena complex that will meet the ice skating needs of the Kingston community for generations to come. The new building has achieved LEED designation for its progressive approach to energy and environmental design.
About INVISTA
INVISTA (Canada) Company is one of Kingston’s largest employers. Headquartered in the United States, INVISTA is one of the world’s largest integrated fibers and polymers businesses with a global presence. The company delivers exceptional value for customers through market insight, technology innovations, and a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries. Built on a heritage of innovation, INVISTA owns more than 700 unique pending or granted U.S. patents, with corresponding patents in almost all of the countries where INVISTA has a business presence.