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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
BUSINESS DEVELOPMENT BANK OF CANADA Selects Wakeham & Associates Marketing, Inc. To Conduct Sponsorship Marketing Strategy
December 1, 2009
Toronto, ON, – Wakeham & Associates Marketing, Inc. (WAM) today announced that it has been selected by the Business Development Bank of Canada (BDC) to establish a sponsorship marketing strategy that will help the Bank to become more strategic in the selection of properties that best address their business objectives; to establish a valuation model that will assess the value of the benefits to the Bank; to become more effective in the activation and leveraging of those properties; and to establish a model for measurement of the ROI of each sponsorship.
WAM was selected for this assignment based on extensive related experience in working with financial institutions and other major Canadian corporations.
About BDC:Business Development Bank of Canada (BDC) is a financial institution that is owned by the Government of Canada, and has been serving Canadian entrepreneurs for more than 65 years. They have a pan-Canadian presence with a nationwide team helping more than 28,000 businesses reach their full potential. BDC focuses on small and medium-sized businesses in sectors such as manufacturing, exporting, innovation and knowledge-based industries, and has become a true catalyst for commercialization.
BDC helps to build Canadian business capacity through:
- Financing: long-term loans for projects and working capital
- Subordinate financing: hybrid debt and equity financing
- Venture capital: direct and indirect investments in high technology companies
- Consulting services: tailored, quality consulting services at a price businesses can afford
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto, New York and southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
T: 416-593-0040 x 235, or toll free at 866-593-0040 x 235
E: hugh@wam.ca