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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
EDMONTON EXPO 2017 BID COMMITTEE Selects Wakeham & Associates Marketing, Inc. To Undertake Three Separate Consulting Contracts
March 2, 2009
Wakeham & Associates Marketing, Inc. (WAM) today announced that it has been selected by the Edmonton EXPO 2017 Bid Committee to undertake three consulting contracts including: Sponsorship Marketing Strategy; International Relations Strategy; and Developing Nations Strategy. Each of these strategic plans will form a critical component of the EXPO 2017 Bid documents that will be submitted to the Canadian Heritage Ministry in November, 2009. If Canadian Heritage endorses the Bid, then the Bid materials will be presented to the Bureau Internationale des Expositions (BIE) in Paris.
The Sponsorship Marketing Strategy will consider revenue generation for the Bid Period; Pre-Opening Operational Period, and the Post Opening Operational Period.
The International Relations strategy will explore the ways to most effectively position Canada’s Bid to host the EXPO 2017 in Edmonton among BIE voting nations from around the world.
The Developing Nations Strategy will consider incentives for Developing Nations to participate in the EXPO, and will look into legacy opportunities across Developing Nations which reflect and illustrate the Edmonton EXPO 2017 theme of Sustainable Energy.
WAM was selected for these three assignments based on extensive related experience in working with international events including EXPOs and International Summits.
About Edmonton EXPO 2017:
Edmonton's bid to host EXPO 2017 started in 2007, and has involved a wide range of community members from Edmonton and beyond. 2017 represents a unique opportunity for our city, province, and country: Canada's 150th anniversary. The theme of the EXPO will be ‘Sustainable Energy’.
"If successful in its bid, Edmonton will quickly become a centre for innovation and development in our theme area. Conferences in advance of EXPO 2017 will be held, attracting the world's best and brightest to Edmonton. The post-Expo legacy can build on that recognition and attraction of ideas and talent through the establishment of permanent facilities and centres focusing on the theme area. In short, EXPO 2017 will make Edmonton a recognized world centre for work and thought on our theme subject.
Hosting EXPO 2017 will allow Edmonton to support initiatives that will benefit the city not just intellectually, but physically. Past Expo cities have seen transformations in their civic landscapes, and enduring revitalization and regeneration. There will be many opportunities for Edmonton to use EXPO 2017 as a stimulus to consider how we want our city to function as a physical space. Centres for Study, housing, public transportation, public spaces - all of these and more can become an infrastructure legacy.
Hosting an Expo will also benefit Edmonton in another very important way. We can broaden ourselves by welcoming the world to our city. Through EXPO 2017 we can bring a message to the world. We can say: We have a vision for the world that is generous and bold, and so we welcome the world to our city to share and grow knowledge, and while the world is here, to learn about us.
Edmonton is a city of the future, a prosperous, confident, friendly, innovative place, and that's worth sharing. In so doing, we can share with the world what it means to have all these things we cherish together in the same place, this city called Edmonton. Hosting EXPO 2017 is the perfect vehicle to advance our aims."
From "The global embrace: Edmonton's bid to host EXPO 2017" by Curtis Gillespie
Wakeham & Associates Marketing, Inc.
With offices in Toronto, New York and southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
T: 416-593-0040 x 235, or toll free at 866-593-0040 x 235
E: hugh@wam.ca