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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
TOWN OF MARKHAM Selects Wakeham & Associates Marketing, Inc. To Conduct Sponsorship Marketing Strategy
February 18, 2009
Wakeham & Associates Marketing, Inc. (WAM) today announced that it has been selected by the Town of Markham to establish a sponsorship marketing and philanthropy strategy for its various municipal facilities, events and programs.
WAM was selected for this assignment based on extensive related experience in working with municipalities and their public facilities and programming initiatives across the country.
About Town of Markham:
Markham is a town of York Region, located in Southern Ontario and forms a part of the Greater Toronto Area. Markham is regarded as the largest town in Canada, and is one of the fastest growing municipalities in the country, having doubled its population since 1990. The population of Markham is approximately 300,000. Within the Greater Toronto Area, Markham is the fourth-most populous municipality after Toronto, Mississauga, and Brampton. Markham is considered as Canada's High-Tech Capital and Silicon-Valley North as it is home to various head offices for international high-tech companies such as IBM, Motorola, Toshiba, Lucent, Sun Microsystems, Apple, AMEX and ATI, which is now part of AMD.
The Town of Markham owns and operates a number of high profile cultural facilities including the Markham Museum, Markham Theatre and the Varley Art Gallery; and is home to numerous community centres, libraries and other community facilities. The Town serves its citizenry with a number of annual special events, and numerous recreational, educational and cultural programs.
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto, Palm Springs and New York, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of venue naming rights, and has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.