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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham & Associates Marketing, Inc. Proud Premier Sponsor of the Opening Celebrations of Allstream Centre at Exhibition Place
October 22, 2009
Toronto, ON, – Wakeham & Associates Marketing, Inc. today announced that it will be a Premier Sponsor of the opening celebrations for the Allstream Centre at Exhibition Place, Toronto, occurring October 22 and 25, 2009.
Wakeham & Associates Marketing, Inc. represented Exhibition Place and the City of Toronto in selling the naming rights for the Allstream Centre, and was successful in securing the naming rights partner agreement valued at over $5 million. The agreement includes naming rights for the centre, and offers Allstream exposure on signage and marketing materials as well as a technology showcase area. All telephony services for the building have been provided through Allstream.
“We were grateful for having had the opportunity to represent Exhibition Place in securing the naming rights for the Allstream Centre. Now we are happy to give back in celebration of the official opening of this exciting new venue,” said Hugh Wakeham, President of Wakeham & Associates Marketing, Inc.
The naming rights for the Allstream Centre is the most recent in a series of naming rights agreements secured by Wakeham & Associates Marketing Inc. in southern Ontario. Others include: Canon Theatre, Panasonic Theatre, Direct Energy Centre, Sony Centre for the Performing Arts (all in Toronto); and the K-ROCK Centre, Invista Centre, RONA Rink, Kingston Whig-Standard Rink Swish Maintenance Rink, and Ambassador Hotels Rink (all in Kingston, Ontario).
Dianne Young, CEO of Exhibition Place said, “We worked with Wakeham & Associates Marketing, Inc. in attaining the naming rights partner for the conference centre. Wakeham & Associates helped us to define the objectives of our sponsorship campaign, and developed a highly-effective strategy for packaging the various assets associated with the venue. We are thrilled that they secured an agreement with Allstream on our behalf.”
About Exhibition Place
Exhibition Place is Canada’s largest entertainment venue, attracting over 5.3 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to sport, festivals, recreation, culture and tourism. The need for additional meeting rooms and ballrooms was identified in the Development Concept Plan of the Board of Governors of Exhibition Place. Exhibitions, meetings and conventions may utilize the Conference Centre as a standalone venue or in combination with the adjacent one million square foot Direct Energy Centre complex – Canada’s largest exhibition and convention centre. The Conference Centre will be connected to Direct Energy Centre via an underground walkway, offering attendees year round, climate controlled access from the exhibition halls and underground parking facilities. Exhibition Place is a member of Ontario's Environmental Leaders (Leaders) Program. The OEL program is a voluntary leadership program that offers incentives to leading companies that commit to beyond compliance environmental improvements."
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto, New York and southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
T: 416-593-0040 x 235, or toll free at 866-593-0040 x 235
E: hugh@wam.ca