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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham & Associates Marketing, Inc. Announces Naming Rights Agreement for Niagara Convention and Civic Centre
Toronto, ON, November 18, 2010 – Wakeham & Associates Marketing, Inc. today announced that the Niagara Convention and Civic Centre (NCCC) Board of Directors approved a ten-year naming rights sponsorship agreement for the facility in Niagara Falls with The Bank of Nova Scotia. The Centre will be named Scotiabank Convention Centre. Wakeham & Associates marketing, Inc. represented the Niagara Convention Centre in selling naming rights and other sponsorship opportunities. WAM was selected for this assignment based on extensive related experience securing naming rights for convention centres and other public assembly venues across Canada and the US.
The agreement includes naming rights for the Centre as well as the adjacent garden which will be named the Scotiabank Convention Centre Garden. The sponsorship offers Scotiabank exposure on signage and marketing materials as well as the opportunity to feature a branch and ATM locations within the complex.
"We are thrilled to announce that our facility will be referred to as the Scotiabank Convention Centre," said NCCC President & General Manager, Kerry Painter. "The Scotiabank Convention Centre is to be an innovator of unconventional experiences and a model for 'green standards'. Scotiabank has continuously proven itself to be a community leader nationwide; and today, their investment in Niagara Falls demonstrates that one more time. We are happy to have selected Wakeham & Associates Marketing inc. as our sponsorship agent, who so successfully packaged and secured this naming rights partnership on our behalf".
Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. said, "we are proud to have secured Scotiabank as the naming rights partners for this exciting new facility. We think Scotiabank is the ideal partner for the Centre, and the international profile and respect for their brand will enhance the brand of the new convention centre tremendously. We are now hoping to confirm a naming rights partner to align with the new theatre that will be located within the facility."
About Scotiabank Convention Centre:
The Scotiabank Convention Centre is a new convention facility in Niagara Falls, scheduled to open in April, 2011. Located some 500 yards from the Canadian Horseshoe Falls in the fashionable Fallsview Tourist District, the 288,000 sq. ft. complex will feature an 82,000 sq. ft. free-span exhibition hall, 17,000 square foot ballroom; 26,500 sq. ft. of flexible meeting space, a 1000-seat theatre, state-of-the-art technology, and awe inspiring scenery. The convention centre is surrounded by upscale hotel rooms along with numerous dining, retail and entertainment facilities, including the one billion dollar Fallsview Casino Resort.
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto and Southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the valuation, packaging and sale of venue naming rights, and has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
Wakehamn & Associates Marketing, Inc.
T: 416-593-0040 x 235
E: hugh@wam.ca