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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Wakeham & Associates Marketing, INC. Announces Five Sponsorship Agreements Acquired on Behalf of Visa Canada
Toronto, ON, November 29, 2010 – Wakeham & Associates Marketing, Inc. (WAM) was retained by Visa Canada, on behalf of its Visa Infinite brand, to establish a national entertainment platform with exclusive benefits for Visa Infinite cardholders. The goal is to provide preferred access to the best seats for major presentations, and to extend VIP privileges to cardholders.
WAM today announced that it has confirmed five exciting sponsorship agreements on behalf of Visa Infinite, each having a three-year term, including:
- • Official Payment Card of the Shaw Festival (Niagara-on-the-Lake, ON)
- • Name-in-title sponsorship of the Canadian Film Centre's VISA Infinite CFC Insiders program (National)
- • Official Payment Card of Dancap Productions (Toronto, ON)
- • Official Payment Card of the Luminato Festival (Toronto, ON)
- • Official Payment Card of selected Broadway productions presented by Tix Corporation (National)
Visa Infinite's Entertainment Platform allows for its cardholders to receive advance access to purchase tickets, as well as on-going access to preferred seating. It also offers opportunities for unique hospitality programs and concierge service at participating partners' selected theatrical and film offerings. The sponsorships also include Visa Infinite acknowledgement in related advertising and collateral materials.
Hugh Wakeham, President of WAM said, "We are delighted to have had the opportunity to provide the strategic planning and property acquisition services to Visa Infinite. We have been able to identify and package entertainment partnerships that will offer unique benefits to Visa Infinite cardholders across the country".
About the Visa Infinite Entertainment Platform:
"The Visa Infinite Entertainment Platform demonstrates our ongoing commitment to the arts and brings the best of Canadian culture to Infinite cardholders," said Gallant Law, Head of Sponsorships and Brand, Visa Canada. "Through the Platform, Visa is proud to provide Infinite cardholders with 'VIP access' to one-of-a-kind events and experiences."
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto and Southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of venue naming rights, as well as sponsorship in the entertainment sector. WAM has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
Wakeham & Associates Marketing, Inc.
T: 416-593-0040 x 235
E: hugh@wam.ca
Melissa Cassar
Visa Canada
Media Relations
T: 416-860-8895