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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
WAKEHAM & ASSOCIATES MARKETING, INC.
SECURES SPONSORSHIP FOR
CAPITAL HOEDOWN COUNTRY MUSIC FESTIVAL
OTTAWA, ONTARIO, CANADA
Ottawa, ON, July 25, 2011 – Wakeham & Associates Marketing, Inc. today announced that it has successfully secured a number of sponsors for the upcoming Capital Hoedown Country Music Festival taking place August 11, 12 and 13 at the LeBreton Flats Park in Ottawa Ontario. Presenting sponsor is Lug Canada Inc., while official sponsors include MolsonCoors, Pepsi-Cola, and Fairmont Hotels.
This three-day event will be North America’s largest country music festival, and will be headlined by Carrie Underwood, Kenny Chesney, Rascal Flatts and Miranda Lambert. Total attendance will be 135,000 people.
Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. said, “…we are proud to have been the representative for this exciting festival and its stellar line-up of performing artists. We are happy to have secured four sponsors for the Festival, generating significant revenue and marketing support for the Festival organizers…”
About Capital Hoedown:
Ottawa’s 2nd Annual Capital Hoedown is the largest country music festival in North America. It promises a star-studded line up including Kenny Chesney, Carrie Underwood, Miranda Lambert, Rascal Flatts, Doc Walker, Sara Evans, Billy Currington, Easton Corbin, Tara Oram, Justin Moore, Jason Blaine and The Keats. VIP passes are already completely sold out, however one-day and three-day festival passes are still available at $75 and $175 respectively.
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto and Southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the valuation, packaging and sale of sponsorship for entertainment properties, as well as venue naming rights. WAM has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more across North America. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
416-593-0040 x 235
E: hugh@wam.ca