Home 
WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
SPONSORSHIP OPPORTUNITIES NOW AVAILABLE
CAPITAL HOEDOWN COUNTRY MUSIC FESTIVAL
OTTAWA, ONTARIO, CANADA
Headline Acts Include Carrie Underwood, Kenny Chesney,
Rascal Flatts & Miranda Lambert
Wakeham & Associates Marketing, Inc. Appointed Sponsorship Agency
Ottawa, ON, May 25, 2011 – Wakeham & Associates Marketing, Inc. today announced that it has been appointed the sponsorship agency for the 2011 Capital Hoedown Country Music Festival. The Festival will take place August 11, 12 and 13 at the LeBreton Flats Park in Ottawa Ontario. This three-day event will be North America's largest country music festival, and will be headlined by Carrie Underwood, Kenny Chesney, Rascal Flatts and Miranda Lambert. Total attendance will be 135,000 people.
Sponsorship opportunities are available at the title, presenting, and official sponsor levels. There will also be a kiosk area on the site where companies can interact with festival attendees; display, sample or sell their products; conduct promotions; and build their databases.
Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. said, "…we are proud to be representing this exciting festival and its stellar line-up of performing artists. We think that alignment with the festival presents some tremendous sponsorship marketing opportunities for corporate partners, and that a strong business case can be made for participating in this exciting event. We have several companies confirming sponsorship already, and we invite others to join us if they are interested in reaching a desirable young, affluent and passionately loyal audience".
About Capital Hoedown:
Ottawa's 2nd Annual Capital Hoedown is the largest country music festival in North America. It promises a star-studded line up including Kenny Chesney, Carrie Underwood, Miranda Lambert, Rascal Flatts, Doc Walker, Sara Evans, Billy Currington, Easton Corbin, Tara Oram, Justin Moore, Jason Blaine and The Keats. VIP passes are already completely sold out, however one-day and three-day festival passes are still available at $75 and $175 respectively.
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto and Southern California, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the valuation, packaging and sale of sponsorship for entertainment properties, as well as venue naming rights. WAM has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more across North America. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.
For further information contact:
Hugh Wakeham
416-593-0040 x 235
E: hugh@wam.ca