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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Sponsorship Marketing Group, LLC
To Conduct a Valuation of the Naming Rights
Associated with the
TO 2015 Pan Am Games Aquatic Centre
Toronto, ON August 2, 2012 – Sponsorship Marketing Group, LLC (WAM) today announced that it has been selected by the University of Toronto, Scarborough Campus and the City of Toronto to conduct a valuation of the naming rights associated with the new Aquatics Centre and Fieldhouse being constructed at the Scarborough Campus of the University of Toronto for the TO2015 Pan Am Games.
WAM was selected for this assignment based on extensive related experience in conducting valuations for sporting facilities in Canada and the US, as well as its significant experience in conducting valuations and securing naming rights partners for City of Toronto-owned properties.
“We are proud to have been selected to conduct the naming rights valuation for this prestigious new sporting facility. The new aquatics centre will be a tremendous legacy of the TO2015 Pan Am Games, and will be a most valuable asset to the University of Toronto and the community at large,” said Hugh Wakeham, President of WAM. “A number of regional, provincial and national championships across many sports will be held annually at this new venue, and the facility will become home to a wide range of community sport organizations. If a decision is made to pursue a naming rights partner after the TO2015 Pan Am Games, they could be quite appealing to many corporations in southern Ontario”, he said.
About Sponsorship Marketing Group, LLC:
With offices in Toronto and Southern California, Sponsorship Marketing Group, LLC (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of properties in the tourism, sport, and entertainment sectors, as well as the sale of venue naming rights for arenas, convention centers, performing arts centers and more. Sponsorship Marketing Group, LLC is affiliated with Wakeham & Associates Marketing, Inc. of Canada. Information about WAM can be found on their website at www.wam.ca.
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For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca