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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Sponsorship Marketing Group, LLC
Selected by Alberta, Canada to
Maximize its Sponsorship of the LA Kings
Los Angeles, CA, October 1, 2012 – Sponsorship Marketing Group, LLC (WAM) today announced that it has renewed its agreement with Travel Alberta to act its sponsorship marketing representative in Southern California. The primary mandate of the relationship is to engage consumers in unique ways to promote travel to Alberta. As the centerpiece of the program, WAM will work with the LA Kings and LA Live to leverage sponsorship of the team by Alberta. Other promotional partnerships will be established by WAM to further raise the profile of Alberta as a travel destination globally.
WAM was selected for this assignment based on extensive related experience in working with tourism organizations across Canada, its familiarity with Alberta’s tourism attractions, and for its in-depth experience in managing sponsorship and promotion campaigns – particularly in the key southern California market. WAM has represented Alberta in southern California since 2010.
“We will focus on consumer promotions which invite people to learn more about the magnificent scenery of Alberta’s Rocky Mountains, the Badlands and its dinosaur fossils, as well as events and attractions in the exciting cities of Calgary and Edmonton,” said Hugh Wakeham, President of WAM. “Only a 3-hour direct flight from LAX, Alberta offers Southern Californians an exciting and accessible destination that is extraordinary. Our promotions will feature unique Alberta experiences”, he said.
About Sponsorship Marketing Group, LLC:
With offices in Southern California, Sponsorship Marketing Group, LLC (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of properties in the tourism, sport, and entertainment sectors, as well as the sale of venue naming rights for arenas, convention centers, performing arts centers and more. Sponsorship Marketing Group, LLC is affiliated with Wakeham & Associates Marketing, Inc. of Canada. Information about WAM can be found on their website at www.wam.ca.
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For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca