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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Sponsorship Marketing Group, LLC
Secures Partnership for Travel Alberta
With Billabong Snowboarding
Los Angeles, CA, November 7, 2012 – Sponsorship Marketing Group, LLC (WAM) today announced that it has secured a partnership for Travel Alberta with Billabong snowboarding of Australia. Billabong took advantage of Alberta’s champagne powder and outstanding conditions to shoot their Fall/Winter 2012/2103 campaign. The campaign will inspire Billabong’s wide consumer reach with Alberta’s breathtaking landscapes.
The global campaign features elite snowboarders such as Winter X Games gold medalist Jamie Anderson from the US and athletes Eero Niemala and Chris Carr as they explore Alberta’s Rocky Mountain playground. The shoot took place at Alberta’s famed ski resorts including Sunshine Village and Lake Louise, and with KPOW Cat Skiing at Fortress Mountain.
WAM has helped Travel Alberta to align itself with select global brands that have well-established consumer audiences that match their target market – allowing them to increase awareness and promote Alberta as a world-class travel destination. Billabong’s Fall/Winter campaign features Alberta images in videos, on-line, in-store, and in print internationally.
“The photo and video assets that Billabong captured during this shoot featured Alberta’s authentic experiences before Billabong fans worldwide”, said Shelley Grollmuss, Travel Alberta’s Executive Director, North America. “This is an ideal opportunity for Alberta to showcase its incredible snowboarding conditions”.
“Both brands focus their marketing efforts on that youthfully-spirited consumer, so this partnership is a great fit for us”, explains Graham Stapelberg, Global VP of Marketing at Billabong. “Alberta’s conditions are without doubt paradise for boarders. Our team was really excited to be on location for this shoot”.
The two videos produced can be viewed by clicking the links below:
Billabong Girls – Holiday 2012
WAM was selected for this assignment after establishing a highly-successful international campaign for Travel Alberta with Roots Canada, and based on extensive related experience in establishing corporate partnerships for clients worldwide. “We looked at all of the brands in the world of ski and snowboarding gear, and ultimately pursued Billabong as it had the best brand fit and target demographic for Travel Alberta, as well as having the most established vehicles in place for maximizing the exposure and value for Travel Alberta around the world” said Hugh Wakeham, President of WAM.
About Sponsorship Marketing Group, LLC:
With offices in Southern California, Sponsorship Marketing Group, LLC (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of properties in the tourism, sport, and entertainment sectors, as well as the sale of venue naming rights for arenas, convention centers, performing arts centers and more. Sponsorship Marketing Group, LLC is affiliated with Wakeham & Associates Marketing, Inc. of Canada. Information about WAM can be found on their website at www.wam.ca.
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For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca