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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
Sponsorship Marketing Group, LLC
Selected by Broadway In Chicago to
Secure Naming Rights Sponsors for Three Theaters
Chicago, IL, January 5, 2013 – Sponsorship Marketing Group, LLC (WAM) today announced that it has been retained by Broadway In Chicago to secure naming rights partners for three of its theaters: Oriental Theatre, Palace Theatre, and the Broadway Playhouse.
WAM was selected for this assignment based on extensive related experience in packaging assets, valuing and securing naming rights partners for performing arts venues across North America.
“The Broadway In Chicago theaters are among the most spectacular venues in the country for live theater. With two of the venues on Randolph Street in the Loop, and one at Water Tower Place on the Magnificent Mile, all three theaters offer a significant profile to prospective partners,” said Hugh Wakeham, President of WAM. “Broadway In Chicago is a very entrepreneurial organization, and is offering some highly creative and valuable business-building benefits that will be very attractive to corporate partners”, he said.
About Broadway In Chicago
Broadway In Chicago, a Nederlander organization, has been in operation for over eleven years. Broadway In Chicago attracts over 1.7 million patrons to a series of more than 1,000 performances annually. Broadway In Chicago presents more Broadway shows than any other city in North America outside of New York, and is best known for attracting pre-Broadway productions, long-run engagements and tour premieres. Highlights of those include the world premieres of The Producers, Monty Python’s Spamalot, Movin’ Out and the long-run of Jersey Boys. Broadway In Chicago operates three historic downtown theatres including the Bank of America Theatre, Oriental Theatre, and the Palace Theatre; and on the Magnificent Mile, the Broadway Playhouse. Broadway In Chicago also presents at the Auditorium Theatre of Roosevelt University.
About Sponsorship Marketing Group, LLC:
With offices in Southern California, Sponsorship Marketing Group, LLC (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of properties in the tourism, sport, and entertainment sectors, as well as the sale of venue naming rights for arenas, convention centers, performing arts centers and more. Sponsorship Marketing Group, LLC is affiliated with Wakeham & Associates Marketing, Inc. of Canada. Information about WAM can be found on their website at www.wam.ca.
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For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca