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Wakeham & Associates Marketing, Inc.
Selected as Sponsorship Agency for the
OTTAWA CONVENTION CENTRE
Naming Rights for the Facility Now Available

Wakeham & Associates Marketing, Inc. has been selected to represent the Ottawa Convention Centre in securing a naming rights partner for the Facility.

Opened in 2011, the LEED Gold certified Ottawa Convention Centre is one of Canada’s most successful convention facilities. In 2012, the Ottawa Convention Centre was host to over 93 public event days, and 876 private event days making it one of Canada’s busiest convention and event facilities.

The naming rights sponsor of the building will receive a number of valuable benefits including, but not limited to:

•    - exposure in advertising; marketing materials; exterior and interior      signage; website; ticket stock, etc.;
•    - hospitality opportunities;
•    - product display, product trial or sampling opportunities;
•    - public relations exposure;
•    - intellectual property and promotional rights;
•    - and more…

“We are proud to be representing such a first class venue in our nation’s capital,” said Hugh Wakeham, President of Wakeham & Associates Marketing, Inc. “The Ottawa Convention Centre is a magnificent building in a spectacular location in close proximity to Parliament Hill. It is exceptionally well-run, and offers a naming rights sponsor the opportunity to align with one of Ottawa’s most high-profile and distinctive venues. The marketing assets that will be offered to the naming rights sponsor are significant, and the opportunities for activating the sponsorship will create a strong business case for a naming rights partner. We invite interested parties to inquire about the opportunities available” he said.

“We selected Wakeham & Associates Marketing, Inc. through an RFP process, and designated them as our sponsorship sales agency because of their impressive track record in securing naming rights partnerships across Canada and the U.S. We are happy to have them on our team as we move forward with this strategic naming rights initiative,” said Paul Keogh, Senior Vice President, Ottawa Convention Centre Corporation.

About Wakeham & Associates Marketing, Inc.:

With offices in Toronto, ON and Palm Springs, CA, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of venue naming rights, and has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more. Information about WAM can be found on their website at www.wam.ca.

About Ottawa Convention Centre

Opened in 2011, the Ottawa Convention Centre is host to Ottawa’s most significant government meetings, corporate events, and other public and private events and programs. In 2012 the venue hosted 876 private event days and 93 public event days, with over 600,000 attendees – making it one of the most actively utilized venues in the country. Some event highlights include the annual conventions of each of the federal political parties, the Ottawa Gatineau International Auto Show, the NHL All-Star Fan Fair, the Ottawa Wine and Food Festival, and much more.

The Ottawa Convention Centre is an Agency of the Government of Ontario. The facility offers an exceptional location in the ceremonial district of Canada’s national capital, with unparalleled visibility and interaction with senior government officials and political leaders. It is recognized as one of the most architecturally striking convention centres in North America, and is acknowledged within the conventions, meetings and trade show industry as providing a premium delegate experience with superior food and beverage service, professional staff, and advanced technological capabilities.

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For further information contact:
Hugh Wakeham
760-832-7563
hugh@wam.ca