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WAM works with corporations to assess, develop and leverage sponsorship marketing programs in order to meet strategic business objectives.
WAM works with organizations seeking corporate sponsors (referred to as ‘Properties’) to maximize their revenue potential through effective marketing alliances.
NIAGARA CONVENTION & CIVIC CENTRE Selects Wakeham & Associates Marketing, Inc. To Conduct Sponsorship Marketing Strategy
February 16, 2009
Wakeham & Associates Marketing, Inc. (WAM) today announced that it has been selected by the Niagara Convention and Civic Centre to establish a sponsorship marketing strategy for the new facility.
WAM was selected for this assignment based on extensive related experience in working with convention centres and performing arts venues, and establishing naming rights agreements for many public assembly venues across Canada and the US.
About Niagara Convention and Civic Centre:
Niagara Convention and Civic Centre is a new convention facility, scheduled to open in 2011. The convention centre will be located in Niagara Falls, Ontario, some 500 yards from the Canadian Horseshoe Falls in the fashionable Fallsview Tourist District. The 250,000 sq. ft. complex will feature a 80,000 sq. ft. free-span exhibition hall, 30,000 sq. ft. of flexible meeting space, a 1000-seat theatre, state-of-the-art technology, and awe inspiring scenery. Presently, the convention centre site is surrounded by upscale hotel rooms within a one mile radius, along with numerous dining, retail and entertainment facilities, including the one billion dollar Fallsview Casino Resort.
The Niagara Falls market combines a substantial number of first class hotel rooms (in excess of 6,000 rooms within a few blocks of the convention centre and over 16,000 rooms in the market) with world class attractions, Canada’s highest concentration of prestigious golf courses, two fabulous casinos and award winning wineries. All this set in the context of one of the world’s most famous natural wonders, Niagara Falls. No destination can provide a more expansive list of assets to attract conventions, meetings, and other special events.
About Wakeham & Associates Marketing, Inc.:
With offices in Toronto, Palm Springs and New York, Wakeham & Associates Marketing, Inc. (WAM) provides sponsorship marketing services to corporations and selected properties across North America and internationally. WAM specializes in the packaging and sale of venue naming rights, and has been responsible for naming rights agreements for arenas, conference centers, convention centers, performing arts centers and more. Wakeham & Associates Marketing, Inc. is a subsidiary of Sponsorship Marketing Group, LLC of California. Information about WAM can be found on their website at www.wam.ca.